RUUD AC Event



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COBURN’S HOLDS RUUD AC DEALER MEETINGS

Coburn’s Supply held regional dealer meetings recently in South Louisiana Territories, including Harvey, Houma, Lafayette, and Baton Rouge. Meetings were also be held in North Louisiana and in Texas.
On hand for the gathering of Ruud Dealers were Bill Coleman, with Ruud Air Conditioning, Tom LeBlanc, Coburn’s South Louisiana Regional Sales Consultant, Pam Maloney, Coburn’s Web Operations Manager, and Ken Babin, Coburn’s Air Conditioning Product Manager.
The meetings began with refreshments, followed by a dinner served in a buffet style that was enjoyed by all participants. A business session that included Ruud Programs and opportunities for the 2003, followed the dinner. Each presenter had an energetic and informing presentation that was displayed via computer imaging.
Bill Coleman informed the Dealers about Ruud’s Gorilla Program that pays dealers directly from the manufacturer for selling quantities of qualifying product. The promotion is different each month and is a national campaign to give dealers an incentive to sell high end products. Bill also displayed a wide array of web sites available on the Internet to Ruud Dealers as well as consumers. These sites are available through Ruudac.com.
Tom LeBlanc presented Coburn’s Ruud Programs for 2003, that included a cash reward for selling as little as one system. For example, a 410A system pays the dealer a $75.00 reward. He also detailed a Show Your Pride Shirt Program that earns a dealer a free T-shirt every time he picks up a furnace or condensing unit. After the purchase of five furnaces or condensing units, the dealer gets a free golf shirt. Tom also invited dealers to participate in a co-op-advertising program that included dealer tagged billboards already in several parishes in Louisiana. Commercial Ruud Products availability and pricing advantages were also discussed. Coburn’s customers also enjoy free ice for their coolers and a friendly staff of qualified HVAC professionals.
Pam Maloney covered Coburn’s Web Accounts now available on www.coburns.com. This is truly a revolutionary endeavor that, for a stand-alone distributor, is unique in the industry. Pam has been involved in this project for over two years and now in the middle of training Coburn’s personnel, with 21 branches done, and thirteen to go. The training will be complete later this year.
According to Pam, once a dealer places two orders on line, they tend to keep placing orders on line. In addition to placing orders, a dealer can access his account as well as check availability and pricing, check the status of orders, verify payment information, and much more. The system is updated at 5:00 am with all the transactions from the previous day. A dealer can access his Web Account 24 hours a day, which comes in handy in the busy air conditioning season ahead. For more on the web account, go to www.Coburns.com on the Internet.
Ken Babin wrapped up the meetings with insight into Coburn’s history with Ruud since 1974, and in business since 1934. He also talked about the importance of extended warranties in today’s market. Ken expressed the professional organization that Coburn’s employees demonstrate.
Coburn’s is continuing to supply it’s dealers of Ruud Air Conditioning Products, with quality products delivered professionally, and market strategies, which will support the independent contractor. Coburn’s and Ruud have no intention of selling Residential Ruud Air Conditioning Products to big box retailers, directly to end users, contractors not in the air conditioning business, dealers that are not enrolled in Coburn’s Ruud Dealer Program, or buying independent contractors. Instead Coburn’s and Ruud will continue to offer programs to enhance and strengthen a dealer network to help dealers become more profitable and grow their businesses.